Evaluation: How effective is the combination of the main product and ancillary texts?

Before I even began to create the ancillary texts I knew it was important for me to combine them with the main product in a different ways and I believe I did this quite effectively. By doing this, it means the audience can hopefully recognise the artist much and the similar theme between the ancillaries in particular. As I made the decision to not include the artist in the video I knew this could be quite difficult so considering the different methods and ways in which I could combine the main product and ancillaries well was important.

The first ancillary text I made was a website for the artist. I made a number of links from the music video on the website. For example, on the home page I included a screenshot of the artist from the video so people who may have seen the video previously can automatically relate and realise they've come to the right place as soon as they enter. I also made a gallery page which included screenshots from the video as well as official photos of the artist. Finally, on the Music Videos page, I added the actual final product so people who may not have already seen the music video but have come across the website can check the artist out.

As the front cover of my digipak obviously didn't include an image of the artist or one taken from the music video I had to consider how I could implement a link between them. I came up with the idea to include a picture of the artist taken from the video on the booklet inside with the lyrics of that particular song displayed over it too. The vibrant red colour of the text (the same colour as the limited edition vinyl) looked great on the black and white background image in my opinion and again people would be see it and immediately be able to relate to the music video. Alternatively, if they had not already seen the video they may then go out to look for one online. 

Regarding the poster, I didn't make a link between it and the main product as I knew it was essential that the artwork of the album cover featured on it for marketing purposes. Also, I wanted to keep it quite simple and minimalistic so adding any unnecessary information could have defected the purpose of the poster.  

If I came to create another music video I'd like to try to include the actual 'logo' of the artist as seen on the digipak in the video itself so people who watch it could see it and then relate to the album they see in the shops or poster they find in a magazine perhaps resulting in them purchasing the record or CD. However, as the image was taken by my friend who was on holiday in the Netherlands this would be quite difficult on a small budget. Despite not being able to do this, I believe the combination of my main product ancillary texts was very effective and come together to help increase the overall sales of the record should it be sold in the shops.