Ancillary: Poster/Magazine Advertisement Research

As well creating a website and digipak as ancillaries to help promote an album I made the decision to also design a poster or magazine advertisement. Although many people consider print based advertisement's to be disregarded after the advancement of online technology and advertising I still felt it was important as the posters could be displayed in magazines and public places where essentially a lot of people would see them.

 In order to get a good idea of what to include on my poster and what was typical of the genre and similar singer-song writers like Jake Bugg I researched some online. I came across two, one for Miles Kane and the other the official poster for David Bowie's new album The Next Day. As you can see from the photographs to the right hand side, each poster has an image of the artist which is also the album cover. Despite the fact that making the artist's face recognisable to the public is important, I felt that having the album cover on advertising would be much more effective. This is as the public would potentially see the advert and then notice the CD or Vinyl cover in the shop or online a few days later after identifying the logo previously from the advertisement. As well as the main image of the poster, the text on it was obviously a significant factor to producing a successful poster. As you can see from both the Miles Kane and Bowie posters, there is only very little but quite large text that just includes important information such as the release date, name of the artist and album, particularly regarding Bowie's. When designing the poster to promote Jake Bugg's album, I would quite like to take David Bowie's approach and perhaps include only a few pieces of important information. However, I must take into consideration that David Bowie is a worldwide superstar where as I'm marketing a product for an upcoming and considerably new singer song-writer, yet, I still believe the poster will look effective.