This is the final design for my poster/magazine advertisement. I didn't have access to Photoshop at home unlike I did at school for my digipak cover therefore I used Microsoft Publisher instead. Despite the limited resources, I felt I managed to achieve my objective of creating an effective advertisement to promote the debut album of Jake Bugg.
After researching album advertisements previously, I made the final decision to collaborate both the David Bowie and Miles Kane poster together and include some of the main and most important features from both when designing my own. Some of these key features including the release date so the fans are aware when the album is being released, the name of the artist in a large stand out font across the page and a review taken from the NME with their logo placed below so those who may read the magazine on a regular basis could perhaps see the logo and relate, resulting in them perhaps listening to Jake Bugg and then going on to purchase the album. As well as this, I displayed the link to the website at the bottom of the advert. I thought this was necessary as those intrigued by the poster could go there to find out more about the artist and perhaps listen to some of the artist's tunes, again prompting them to buy them album.
I stuck with my initial decision to use the album cover as a backdrop for the advertisement rather than a photo of the artist them self In general, I believe this is a much better way to market the product and would benefit the overall sales quite significantly. The final poster design could be placed in various different places including tube and train stations, bus stops, newspapers and magazines. Overall, I am very happy with the outcome and have faith that the minimalistic look of only the vital information being displayed will be effective.
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