Each year New Musical Express, commonly known as NME magazine is host to the NME Awards where many different alternative bands and artists are awarded various awards including Best Album and Best Music Video. Initially, as I wanted to create an indie based music video for my main task I decided to research the different music videos nominated by the readers of NME for the Best Music Video.
Some of the music videos nominated for the award were:
David Bowie - Where Are We Now?
After ten years without releasing any new material David Bowie fans were left thinking that might be the end of the prolific musicians career. But on the 8th January 2013, Bowie's 66th birthday, he released a new single 'Where Are We Now?' with the announcement of a new album 'The Next Day' on the way in March. Directed by Tony Oursler, the video is undoubtedly unusual and the majority of it features Bowie and an unnamed female companion's faces attached to (later to be revealed as Ourslers wife Jacqueline Humphries) conjoined ' puppets on a pommel horse. Words relating to the lyrics appear during the video including references to the Berlin Wall and Bosebrucke, the first border crossing that opening when the wall fell. The video for Where Are We Now? could be set in an artist's studio in Berlin, the place Bowie lived from 1976. The video also shows black and white footage of the city from the 70's on a screen in the backdrop.
Tame Impala - Feels Like We Only Go Backwards
Tame Impala are an Australian psychedelic indie rock band who take influences from bands including Cream, The Beatles and Pink Floyd. Taken from the band's second album Lonerism, the video for Feels Like We Only Go Backwards is directed by Joe Pelling and Becky Sloan. Unlike the other two videos linked, the artist's don't feature and it's made up from over 1000 separate home made plasticine collages animated together into a creative masterpiece. Many people would say that the video is typical of the band's genre as the video is quite psychedelic and trippy throughout. Out of all the videos nominated for NME's Best Video of 2012, Tame Impala's was my personal favourite.
And the winner is...
Arctic Monkeys - R U Mine?
Despite it being their 'year out' Arctic Monkeys released a new single on record store day last year. The video that accompanied the song was directed by Focus Creeps and it was made to promote the release of the single on record store day, 2013. The video is introduced by radio presenter Steve Jones who actually first aired R U Mine? at that moment in time. Throughout the song, it focuses on the frontman of the band Alex Turner and drummer Matthew Helders on a journey in a car. The camera isn't on any equipment and primarily held by either Alex or Matt. The main shots include close ups of the musician's faces, there are links between the music/lyrics and visuals with them singing and drumming on the steering wheel to the beat of the song. The two other members Nick O'Malley and Jamie Cook also make brief appearances part way through the video. After winning the award, Matt Helders was quoting in saying: "It were a fun video to make. Pretty easy though, to be honest, took a few hours. But, I think the result was really cool."
Other nominees included:
M.I.A - Bad Girls
Grimes - Oblivion
Grimes - Oblivion
Haim - Don't Save Me
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